Evoplay Promotes Diana Larina to Chief Marketing Officer

Diana Larina will join the senior management team and be responsible for brand, performance and product marketing. This decision reflects the company's commitment to developing internal talent and its international growth strategy.

Diana joined Evoplay in 2022 as Head of the B2B Marketing Department. Since then, she has held several key positions, including leading the Growth Marketing department in 2023 and the Marketing department in 2024. Her appointment as Marketing Director is a testament to her professionalism and strategic thinking.

In her new role, she will develop a long-term marketing strategy, strengthen the brand, and raise the company's profile in global markets. She will oversee brand marketing, performance marketing and product marketing, as well as partner engagement initiatives. She will support the positioning of the Evoplay gaming portfolio.

During her time at the company, she successfully led strategic campaigns that helped to expand the Evoplay brand's presence and strengthen its player-oriented marketing approach. These efforts have contributed to increased audience engagement and commercial growth in various markets.

Larina has also achieved significant success outside the company. She has gained industry recognition by winning prestigious awards such as "Female Leader of the Year" at the AffPapa iGaming Awards, "Young Creator of Change" at the Casino Guru Awards, "Marketing Star of the Year" at the G Gate Awards, and "Young Leader of the Year" at the WIG Diversity Awards. She was also included in the Top 50 Masters of iGaming Marketing ranking.